How to Develop a Digital Strategy
The first part of any good strategy will answer the questions:
What are you trying to achieve?
And with whom do you need to communicate to succeed?
It's surprising how often marketers move ahead without answering those questions.
Question one allows you to formulate Goals and Objectives. Question two allows you to determine your target audience. The best way to answer these questions is to do your research. This should include (and this is just th
Marketing Plan ... Strategies and More!
Developing a written annual marketing plan is a progressive step in becoming a truly marketing led business.
How it is written and presented can be the difference in receiving enthusiastic or lukewarm support from senior level management and more importantly from the sales department.
Every product and service needs to be assessed individually.
Problems and Opportunitie
CRM - principles, strategy, solutions, applications, systems, software, and ideas for effective customer relationship management
Customer Relationship Management, or CRM, is an essential part of modern business management. This CRM article is provided by Ellen Gifford, who specialises in helping organizations develop excellence in CRM, and this contribution is gratefully acknowledged.
What is Customer Relationship Management, or CRM? Customer Relationship Management concerns the relationship
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Our experienced team of sales professionals acts to position your company strategically with key partners that can drive revenue growth or even new revenue streams. We have extensive experience with the major channels: consumer retail, tech